The Benefit Statement: WIIFM
What's In It For Me?! When you are trying to persuade someone into going along with your suggestion, giving them a reason why that they should do as you ask is paramount. It is even MORE effective when you do this to make sure that you frame how you communicate that reason in a way that tells them, "What's In It For Them." Without even knowing it most people frame their reasons in a way that is self serving rather than communicating the benefit to the person they are trying to persuade. Good ole' what's in it for me, or WIIFM. So what might that sound like? The reason I asked you to... is... "So that you can..." "So that you don't have to..." ...Etc. Here's a little example: Let's say you asked someone not to talk on his cell phone at your restaurant because it may disturb the other guests. If he disregards your request and still insists on using his phone after you respectfully ask him if there is an emergen